Valentina Tihova

Senior CLM Solutions Consultant

Customer lifecycle, decisioning, and reporting for telecom and banking clients—integrations, live campaign logic, and cloud reporting.

• Designed integrations between decisioning, reporting, and customer data layers to support more scalable personalization and operational visibility.
• Configured real-time campaign logic and validation flows in SAS RTDM for production decisioning and activation.
• Cloud reporting on Azure, Databricks, and Power BI for monitoring and standard stakeholder packs.
• Rolled out Salesforce Data Cloud and SFMC for a bank: unified profiles and lifecycle use cases across channels.

Lead Data Analyst

Led migration from SAS RTDM to CM Ocean and owned QA, monitoring, and delivery across fintech and martech projects.

• Migrated marketing campaigns, customer segments, and underlying data (Oracle to Postgres and Tarantool) to CM Ocean over 6 months — 5 complex flows fully re-implemented on the new stack.
• Built Kafka topic monitoring for campaign triggers: tracked input parameter consumption, detected failures, and automated campaign restarts via a custom API module.
• Automated functional and load testing, replacing manual execution with structured frameworks.
• Built team onboarding infrastructure — internal Wiki and Telegram knowledge hub.

Data Analyst

Delivered marketing decisioning cases in SAS RTDM and SAS MA for one of Russia's largest banks, and built the testing infrastructure around them.

• Implemented 15+ marketing cases — offer recalculation, card issuance, installment products, and transactional triggers — from campaign brief to production.
• Replaced manual log-based testing with SoapUI and Postman automation, running multiple scenarios in parallel with structured output.
• Extended test coverage to load simulation, verifying system stability under campaign traffic.

Data Analyst

Implemented retail planning systems for food and fashion clients across Russia and Europe — automating workflows that previously ran in Excel.

• Implemented Oracle Hyperion for a major food retailer, replacing manual Excel consolidation and adding new planning dimensions for their first online sales channel.
• Led TXT Retail implementation for a large fashion retailer from scratch — automated seasonal merchandise planning, markdown calculations, and assortment metrics.
• Delivered Armonica Retail for a European fashion e-tailer — seasonal financial planning from strategic targets to buyer plans with multi-level drill-down for merchandising teams.
• Built plan vs actual dashboards in Power BI and Tableau with Python, giving buyers and merchants a unified view across planning horizons.
• Prepared solution documentation and led UAT sessions with 25+ users.

Finance Analyst

Automated financial reporting and built accounting validation for IFRS compliance at one of Russia's largest banks.