Valentina Tihova

Senior Data & MarTech Engineer

Valencia, Spain Remote in Europe EU work authorized

LinkedIn @Tihova_Valentina valentina.tikhova1@gmail.com

Senior Data & MarTech Engineer, 8+ years. I've shipped and run data pipelines, real-time decisioning, reporting, and customer lifecycle work in fintech, retail, and telecom. Day to day: turn requirements into something deployable, then keep it testable and observable. Recent work includes 15+ analytics builds for a large bank and migrating five marketing flows off a legacy CRM to a new stack.

Technical Skills

Data Pipelines & Orchestration: Apache Airflow, ETL, Docker, Kubernetes (K8s), Kafka

Decisioning & MarTech: Salesforce Data Cloud, Salesforce Marketing Cloud (SFMC), SAS, SAS RTDM

Analytics & Reporting: Power BI, Tableau, Grafana, Matplotlib, DataLens, Datawrapper

Languages & Data Work: Python, SQL (Oracle, Greenplum), Pandas, Numpy, Groovy, VBA

Cloud & Tools: Azure, Azure Databricks, Tarantool, GIT, Jira, Atlassian, Postman, GraphQL, Hyperion

Work Experience

Senior CLM Solutions Consultant

T1A | Remote

Jan 2025 - Present

Customer lifecycle, decisioning, and reporting for telecom and banking—integrations, live campaign logic, and cloud reporting.
Configured real-time campaign logic and validation in SAS RTDM.
Cloud reporting on Azure, Databricks, and Power BI for monitoring and standard stakeholder packs.
Rolled out Salesforce Data Cloud and SFMC for a bank: unified profiles and lifecycle use cases across channels.

Lead Data Analyst

GlowByte Consulting | Remote

Dec 2022 - Dec 2024

Led migration from SAS RTDM to CM Ocean and owned QA, monitoring, and delivery across fintech and martech projects.
Migrated marketing campaigns, customer segments, and underlying data (Oracle to Postgres and Tarantool) to CM Ocean over 6 months — 5 complex flows fully re-implemented on the new stack.
Built Kafka topic monitoring for campaign triggers: tracked input parameter consumption, detected failures, and automated campaign restarts via a custom API module.
Automated functional and load testing, replacing manual execution with structured frameworks.
Built team onboarding infrastructure — internal Wiki and Telegram knowledge hub.

Data Analyst

GlowByte Consulting | Remote

Oct 2020 - Dec 2022

Delivered marketing decisioning cases in SAS RTDM and SAS MA for one of Russia's largest banks, and built the testing infrastructure around them.
Implemented 15+ marketing cases — offer recalculation, card issuance, installment products, and transactional triggers — from campaign brief to production.
Replaced manual log-based testing with SoapUI and Postman automation, running multiple scenarios in parallel with structured output.
Extended test coverage to load simulation, verifying system stability under campaign traffic.

Data Analyst

KORUS Consulting | Saint Petersburg, Russia (Remote)

Jun 2018 - Oct 2020

Implemented retail planning systems for food and fashion clients across Russia and Europe — automating workflows that previously ran in Excel.
Implemented Oracle Hyperion for a major food retailer, replacing manual Excel consolidation and adding new planning dimensions for their first online sales channel.
Led TXT Retail implementation for a large fashion retailer from scratch — automated seasonal merchandise planning, markdown calculations, and assortment metrics.
Delivered Armonica Retail for a European fashion e-tailer — seasonal financial planning from strategic targets to buyer plans with multi-level drill-down for merchandising teams.
Built plan vs actual dashboards in Power BI and Tableau with Python, giving buyers and merchants a unified view across planning horizons.
Prepared solution documentation and led UAT sessions with 25+ users.

Finance Analyst

Sberbank | Saint Petersburg, Russia (Hybrid)

Dec 2015 - May 2018

Automated financial reporting and built accounting validation for IFRS compliance at one of Russia's largest banks.

Education

Bachelor of Engineering - BE, Computer Programming | Peter the Great St. Petersburg Polytechnic University (Sep 2019 - Mar 2021)

Master of Economics | Tula State University (2011 - 2017)

Languages

English: Professional working proficiency (B1/B2)

Russian: Native

Spanish: Elementary proficiency

Certifications

Data Visualisation and Introduction to BI-Tools | Yandex Practicum (Sep 2024)

Data Analyst | Yandex Practicum (Jan 2020)